Google Ads Diploma

brandkey_1@4x
BrandKey
Last Update February 26, 2024
0 already enrolled

About This Course

SEM – GDN – Youtube

Learning Objectives

Learn Google Ads campaigns according to the marketing objectives
Conduct keyword strategy and optimize keyword research and selection
Write advertising content for higher CTR
Optimize landing pages for conversions
Establish quality score strategy and measure its impact on budget
Use keywords and ads on search network
Utilize Keyword Planner tool and organize keyword groups
Target specific areas and payment strategies in search campaigns
Create ads with “call only” action
Implement flexible bid strategy
Build negative keyword lists and ad extensions
Analyze campaigns and measure clicks and conversions
Explain Conversion Code and extract reports to calculate ROI

Requirements

  • No software or materials are needed
  • You will be provided with this and the skills during this period, so you simply need to rocket into learning
  • Keep in mind some areas you would like to revisit

Target Audience

  • Intermediate

Curriculum

37 Lessons30h

Google Ads

Learn Google Ads campaigns according to the marketing objectives00:00
Conduct keyword strategy and optimize keyword research and selection00:00
Write advertising content for higher CTR00:00
Optimize landing pages for conversions00:00
Establish quality score strategy and measure its impact on budget00:00
Use keywords and ads on search network00:00
Utilize Keyword Planner tool and organize keyword groups00:00
Target specific areas and payment strategies in search campaigns00:00
Create ads with “call only” action00:00
Implement flexible bid strategy00:00
Build negative keyword lists and ad extensions00:00
Analyze campaigns and measure clicks and conversions00:00
Explain Conversion Code and extract reports to calculate ROI00:00

SEO Strategy

Website management according to SEO

Content writing compatible with Google

Website Link Building Strategy and backlinks

Campaign Performance Developing & Google webmaster tool management

Long-Term SEO content Plan and tracking performance

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