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    Social Media Diploma

    30 Lessons
    36 hours
    Intermediate

    Social Media Management Social Media Ads Content Creation Workshop Planning …

    What you'll learn
    Social Media Management
    Social Media Ads
    Content Creation Workshop
    Planning Workshop

    Google Ads Diploma

    37 Lessons
    30 hours
    Intermediate

    SEM – GDN – Youtube …

    What you'll learn
    Learn Google Ads campaigns according to the marketing objectives
    Conduct keyword strategy and optimize keyword research and selection
    Write advertising content for higher CTR
    Optimize landing pages for conversions
    Establish quality score strategy and measure its impact on budget
    Use keywords and ads on search network
    Utilize Keyword Planner tool and organize keyword groups
    Target specific areas and payment strategies in search campaigns
    Create ads with “call only” action
    Implement flexible bid strategy
    Build negative keyword lists and ad extensions
    Analyze campaigns and measure clicks and conversions
    Explain Conversion Code and extract reports to calculate ROI
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